Fragrance, Reimagined
Consulting, strategy & AI tools for the next era of scent
Fragrance Strategy & AI Tools
Future of Smell partners with fragrance houses, independent creators, and forward-thinking brands to develop scents, shape olfactory strategies, and build AI-powered tools for fragrance creation, archive management, and e-commerce personalization.
What We Do
Fragrance Consulting and Design
We help fragrance brands and creative teams develop scents that express identity and support long term brand growth. Our process includes olfactive positioning, collection strategy, and creative direction — from moodboards to scent evaluation.
Strategic Foresight and Intelligence
We identify cultural and technological shifts shaping the future of fragrance. Our work helps teams imagine new products, brands, and experiences through short term insight and long term futures thinking.
AI and Generative Scent Tools
We consult on AI powered tools for fragrance creation, archive access, and consumer discovery. Our goal is to make scent experiences more intuitive and efficient across teams and platforms.
Olfactory UX and Product Advisory
We advise scent tech startups and innovation teams on how fragrance fits into products and user journeys. This includes support for product development, partnerships, and testing.
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Client List
INTELLIGENCE+ AI SOLUTIONS + PRODUCT DEVELOPMENT + SCENT DESIGN + SCENT BRANDING + BRAND PARTNERSHIPS
Intelligence & Innovation
Immerse yourself in cutting-edge research in olfaction, technology and its future potential. From the latest in smell technology, relevant startups and academic research, we show you what’s possible to help you build intelligent future products and solutions that touch our senses and enhance our lives.
We do this through insights sessions and futures thinking workshops. Through a holistic understanding of a current challenge, we can provide intelligence, work with R&D, and bring to life strategic partnerships.
We have worked with world-leading fragrance brands as well as global tech and automotive clients on R&D of new products and customer experiences.
Scent Design & Scent Branding
We help you develop scents that resonate emotionally with your customers.
We do this by mapping the olfactive landscape relative to your brand positioning and merge this with published research to uncover your olfactive core identity. The scent can be expressed as a single scent or a portfolio of scents that adapt to different relevant touchpoints or moments in your customer’s journey.
We guide you through the fragrance creation process with a perfumer from a world-class fragrance house to bring your story to life.
E-commerce & Retail Solutions
Our e-commerce solution seamlessly integrates personalized fragrance recommendations derived from user-provided text input. We enable retailers to curate a unique user experiences, allowing customers to effortlessly assemble fragrance collections with a single click, without the need for lengthy quizzes or questionnaires.
Get expert insights on the latest in fragrance innovation
Discover the latest trends in fragrance innovation with expert insights. Explore new scent technologies, sustainable ingredients, and cutting-edge perfume formulations shaping the industry. Stay ahead with in-depth analysis and expert perspectives on the evolving world of fragrances.
Follow us on Instagram for the latest updates on scent innovations, research, and the future of fragrance technology.
