Trigger powerful brand recall through the sense of smell
Research shows scents can enhance the way we evaluate objects, environments, and our willingness to spend.
The Science
The human brain processes olfactory stimuli almost instantaneously, even when we are not consciously aware of the odors around us. This rapid response elicits immediate emotional and physical reactions because the sense of smell is intricately connected to brain regions involved in emotion, memory, and associative learning.
This feeling evoked by olfactory stimuli extends to environments, products, brand elements, and services, forming an association between the scent and our surrounding world. As a result, our perceptions and behaviors are influenced in subtle yet profound ways.
Smell Facts
Smell is the only sense that is directly linked to emotion and memory. We can recall smells with 65% even after 12 months compared to visual recall which sinks to 50% after just three months!
Studies show scents significantly improve consumers’ memory of a product, its features, and other elements associated with it.
A scent alone can alter our perception of the efficacy of products like shampoo, detergent, or disinfectant, making it essential to associate your brand with the right scent.
Our sense of smell is directly linked to memory, emotion, and associative learning. However, choosing the right scent logo design is key to creating loyal consumers.
Pragmatic Use
Enhancing a brand with a pleasant scent can elicit a positive response, but linking the right scent to a brand can be the difference between a one-time customer and a loyal consumer.
The emotion the brand is looking to evoke in its customers can be accentuated when it works in unison across multiple sensory channels. Visual, auditory, and textural brand elements work together to make it more emotionally impactful and memorable…
Yup, it's subtle and invisible and can transform the experience of a moment, a product, and even a service.
Scents can be embedded in materials, products, and specific moments along a customer journey.
Our Methodology
Olfactive Analysis & Design
Our approach is deeply rooted in research and analysis. Each brand’s scent strategy is based on years of experience designing strategies for global brands and working in corporate branding.
The process of unique scent creation not only connects the brand and consumer, it also allows for control of the quality of ingredients being used.
The more unique the smell , the more likely it will be a first-time association with the consumer, allowing the scent to be linked emotionally to your brand alone.
Implementation of a Brand Scent
Once developed, the scent is presented to the customer at key touch points, allowing them to associate the specific smell with the brand.
A branded scent can be diffused in environments, activated with sensors, embedded in products, and even embedded packaging.